Are you a laundromat business owner? Then you probably already know that creating laundry service marketing plans is a difficult process. After all, there are a ton of different platforms and strategies to look into, so it begs you to wonder where you should start.
Amid the slight confusion, one thing’s for sure – If you want to stay updated with the digital age, you must have a strong online presence. This means an updated and informative website, as well as an active social media presence on platforms like Facebook, Instagram, and even Google.
But how can you do that? You can hire a laundry service advertising agency, but if you want to first see how to DIY social media marketing, here are a few effective tactics to try.
- Develop a Solid Strategy
Before seriously planning and implementing anything, you must first identify your goals and create a solid strategy.
You can first do this by determining who your target market is and the effective methods you can use to reach them. There are various tactics to try, such as:
- Print ads
- Online ads
- Direct mail
- Word-of-mouth
Since we’re focused more on social media, figure out the best platforms that can have you reach your target market and current customer base. You won’t need to install and use all the existing platforms, just the relevant ones that will surely get your customers’ attention.
- Set Up a Google Business Profile
One of the first and best ways to connect with your potential customers is by setting up a Google Business Profile, which was formerly known as Google My Business.
When people search for keywords like “laundromats near me,” you will be one of the top results. With a Google Business Profile, you can showcase photos of your business, along with other important information like your store location, contact number, operating hours, and even promos.
- How to Connect with Customers via Social Media
Laundromats can take advantage of social media to successfully connect. With current and potential customers while promoting their business. You can use platforms like Facebook, Instagram, and Twitter, all of which provide features and opportunities to share photos and relevant information about your business specials, services, and any upcoming events.
Social media is also a great communication channel for responses to any customer queries, complaints, and other feedback. Here are ways you can connect with customers using social media:
– Share photos and relevant information about your laundromat, such as new services, upcoming events you’re hosting, promos, and discounts.
– Respond to any customer inquiries as soon as possible, which shows that you care for your business.
– Share positive customer reviews and testimonials on your social media page.
– Use social media to connect with other local businesses that complement your business, such as tailor shops or dry cleaners. You can also join relevant Facebook groups to widen your reach of potential customers.
Wrapping It Up
Utilize any of these tips and tactics and start to see your business’s customer base grow!
