Have you noticed that many more companies are now taking advantage of mobile billboards? This is an interesting laundromat digital marketing strategy you’ve probably also witnessed other businesses do on public transportation, delivery vans, and more.
Many marketing agencies like spynr.com are also encouraging the use of mobile billboards because of how effective they can be in many industries, including laundromats. But what are mobile billboards in the first place and how can you benefit from them as a laundromat owner? Read on to find out!
What are Mobile Billboards?
Mobile billboards are a form of transit advertising. These are large poster advertisements attached to moving vehicles, so you have a chance at a wider customer base as it catches the attention of pedestrians, motorists, and other commuters.
You can find mobile billboards on trucks, buses, subways, and more. There are also various advertising styles used for mobile billboards, such as static, electronic, or video advertisements.
Benefits of Mobile Billboards
Mobile billboards are very beneficial to many businesses, including laundromats. Here are some of the benefits your laundromat can reap with these transit ads:
- Highly Targeted
When your advertisement is on a mobile billboard, it can go wherever you want it to go. You can choose specific routes to increase the chances of your ad and business being seen by your target audience. You can even plan the route according to demographic details, special events, and traffic conditions. Target specific audiences in locations any time of the day based on your consumer habits and services offered.
You will also know where your advertisement goes thanks to GPS technology. This will give you valuable insight into how your marketing campaign performs in various areas.
- Reach a Large Audience
When it comes to billboard advertising, one of the key elements is setting one up within your laundromat’s location to attract customers. However, stationary billboards limit those who see your advertisements.
With mobile billboards, you can reach a larger audience. Instead of staying in one location, your mobile billboard will be seen across the whole city, where pedestrians, motorists, cyclists, and other people can see and take note of the next time they need their clothes cleaned.
- More Affordable
Compared to internet advertisements, in-app promotions, and other online advertisement methods, mobile billboards can increase your laundromat’s visibility at a better process. This is also the same when comparing it with static billboards and print advertisements.
- Digital-Friendliness
While you can opt for static ads for your mobile billboard, you can also choose electronic and digital options, too. The eye-catching and dynamic visuals from digital ads are a great way to get your ad to stand out!
Digital billboards also offer valuable tools to businesses, including business customization, time-sensitive messaging, real-time updates, and more.
Wrapping It Up
If you think mobile billboards can greatly benefit your laundromat, it’s time to start strategizing and creating an advertisement that will increase your customer base!
